Join in and vote: The Golden Puffs 2013 from foodwatch
As you all know, eating children is very important to me (see eg here, here, here and here). Every day I see with my son how much he (of course) reacts to comic figures and illustrations designed especially for children. Often, however, it is the case that especially these foods contain a great deal of sugar, fat, filling and flavoring substances. However, the companies convey a completely different picture with corresponding marketing stories and advertising campaigns. Most talk about particularly valuable, natural and essential for healthy growth products. Parents and children are so deliberately deceived. In addition, companies are increasingly trying to circumvent parents' parenting power by targeting children through sports clubs, schools and kindergartens, or digital media.
Foodwatch wants to use the golden wind bag to help educate consumers and "encourage" companies to rethink their infant nutrition strategies. For the fifth time in a row, foodwatch awards the Goldene Windbeutel 2013, and in recent years always the negative award for the advertising lie of the year. In 2012, a majority of the almost 130,000 votes cast were held by Hipp. Previous winners were Ferrero (2011), Zott (2010) and Danone (2009).
Starting today, you have four weeks to vote for the 2013 Goldene Windbeutel leave. I would be very happy to hear from you:
For the 2013 Goldene Windbeutel foodwatch has five products nominated:
first Wild/SiSi-Werke's Capri Sun , nominated for school marketing and sports dizziness: For the water-sugar-flavored mixture with a bit of fruit juice, producer Wild focuses on the closeness to sport: he speaks to children sponsored sports events, awards its own swimming badge. In addition, Capri-Sonne disseminates classroom material with brand logo and product-to-product learning - indirect advertising.
2. Ehrmann's Monster-Jaw Crackling for the marketing of sweetened products as a toy: The manufacturer is committed to marketing sweetened products as a toy. With all the crackle, blubber or tongue-dye applications, it's easy to forget that the "fun and action yogurt" with eight pieces of sugar per 135 gram cup is simply a treat.
3rd Pom-Bear by Funnyfrisch for a prime example of hypocritical advertising restrictions: The manufacturer has imposed a self-imposed "responsible marketing" rule that excludes advertising to children under the age of 12. Except when the products meet special nutritional characteristics. This hurdle, however, skips the brackish and salty pom-bear snack (2.5 percent salt, 28 percent fat - more than five times as salty and twice as greasy as McDonald's French fries) to humorfrisch's creative definition. He is sometimes just as "child-friendly" reinterpreted - and vigorously continue to apply directly to children.
4. Nestlé Kosmostars for sugar-small-trick tricks: Nestlé a "full start to the day" with "wholegrain" - in truth, simply a sweet. "Less than 9 grams of sugar per serving," recalls Nestlé for his children's breakfast cereal - but calculates the "serving" but to just 30 grams small.The proudly announced sugar reduction program only brought an improvement from way too much to much too much.
5. Paula of dr. Oetker for digital child catching: For the "cow stain" pudding (with 13 percent sugar - more than in Dr. Oetker's chocolate pudding), the manufacturer beats a real material battle: from ring tones via an iPhone app to online karaoke for memorization Paula children's rape from the commercial. Highlight: Internet games like the "Stain Hunt", where virtual Paulas collect as many puddings as possible. As a reminder: Children already eat twice as many sweets as recommended by nutrition experts.
Vote for this right here:
All information also on: www.goldener-windbeutel.de